April 14, 2014 by sourceoftheweek
Who’s Boosting Box Office Numbers? Report Says Latinos
According to a recent report published by the Motion Picture Association of America, Latinos went to the movies in 2013 way more often than other ethnic groups in the U.S. relative to their population.
Last year, Latinos made up 17 percent of the population, but accounted for 32 percent of frequent moviegoers (that is, folks who went to more than one movie a month). Blacks represent 12 percent of the population and were 12 percent of frequent moviegoers in 2013. Asians (and other minorities) — who compose 8 percent of the population — were 7 percent of frequent moviegoers.
(Photo courtesy of Lionsgate)