Dr. Raina Merchant is an Assistant Professor of Emergency Medicine at the University of Pennsylvania and has a secondary appointment in the Department of Internal Medicine and Department of Anesthesia and Critical Care. She is the Co-Director of the Robert Wood Johnson Foundation (RWJF) Clinical Scholars Program (CSP) at the University of Pennsylvania and the Director of the Penn Social Media and Health Innovation Lab. Dr. Merchant was recently recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and health care in the US.
Her work is at the intersection of health and social media, mobile media, and crowdsourcing. She has specifically conducted projects evaluating health behaviors and communication on social media sites like Facebook, Yelp, Instagram, Foursquare, and Gigwalk. One of her projects in this area involves “banking language” through the development of a unique longitudinal database of social media data merged with health record data. Much of her work also bridges new technologies in the field of cardiovascular health and resuscitation science. In this context, she is the Director of the MyHeartMap Challenge, a social media and crowdsourcing project aimed at improving AED (automated external defibrillator) access and awareness by engaging the public to serve as citizen scientist. Her current research focuses on the impacts on Twitter and cardiovascular health.
Assistant Professor of Emergency Medicine at the University of Pennsylvania
Areas of Expertise: Public health, Social media research, crowdsourcing, resuscitation science
Location: Philadelphia, PA
Added November 2015
Last Verified: November 2015