Jerome Williams

Jerome Williams is a professor of management and global business at Rutgers University, as well as director of The Center for Urban Entrepreneurship and Economic Development. His work focuses on multicultural marketing, Internet privacy and public health communication.

Williams has been named as an expert witness in more than 100 court cases on consumer racial profiling. In December of 2013–in the wake of “Barneys-gate”–he spoke to Tell Me More’s Michel Martin about why black shoppers are more likely to be profiled (despite not being more likely to shoplift) than white shoppers.

He is the co-author of “Diversity in Advertising: Broadening the Scope of Research Directions,” and the co-author of an upcoming book on the fair treatment of customers from diverse backgrounds.


Professor of Management and Business, Rutgers University

Areas of Expertise: Multicultural Marketing, Consumer Discrimination, Diversity and Inclusion in the Marketplace, Fair Treatment of Customers, Internet Privacy, Public Health Communication

Location: Newark and New Brunswick, NJ

Contact Information:
Email: jeromew@business.rutgers.edu
Phone: (973) 353-3682

Heard on NPR:

Tell Me More: Are Black Shoppers More Likely To Be Profiled?