Rosanna Garcia is an Associate Professor of Marketing at North Carolina State University in Raleigh, North Carolina. She is an expert on entrepreneurial marketing, sustainability in innovation and the diffusion of innovations in a reluctant marketplace. Garcia is also a Chancellor’s Faculty of Excellence in Innovation + Design where she helps develop technologies from student ideas and faculty research that relate to environmental sustainability. Outside of academia, she serves on the board of several start-ups. Garcia can be heard presenting her research on sustainability at Northeastern University, here.
Associate Professor of Marketing at North Carolina State University
Areas of Expertise: Entrepreneurial Marketing, Sustainability in Innovation, Diffusion of Innovations In a Reluctant Marketplace
Location: Raleigh, NC
Phone: (919) 515- 6944
Heard presenting her research at the D’Amore-McKim Research Showcase III at Northeastern University